Contents Prewriting Writing The Lead The Concession The Body The Conclusion Another Tutorial

We all use persuasion in our everyday lives.

We try to convince the car salesman to give us a rock bottom price. We try to convince a member of the opposite sex that we are witty, intelligent and fun. We attempt to convince a police officer to let us off with a warning rather than giving us a speeding ticket.

Yet, many people have no concept of the psychology of argument.

In this unit, we will cover a few basics of effective persuasion as it applies to editorial writing. We will also show an editorial structure which, though prescriptive, often helps young writers organize their editorials.